Jiang (J) Yu – President, CEO & Founder LunarNYC
Mr. Yu is the founder of Lunar New Year Celebration™ (LunarNYC) and has dedicated his life to helping, uniting all Asians and those who love the culture under one Global Brand. From a dream, his mission aims at providing a global platform to help empower Youth, while promoting Diversity, Love, Unity, Peace and Prosperity through sports, educational activities and community events. Mr. Yu’s unconventional and unlikely journey from humble beginnings as a “sweatshop baby”, to eventually becoming a successful entrepreneur brings strong work ethics and appreciation to “Pay it Forward”.
He is a self taught and private self investor, his relentless passion for international business has helped him develop key, strategic and valuable relationships throughout the world. Previously, Mr. Yu worked as an analyst part of the Corporate & Investment Banking Division at a Premier Wall St. Investment Bank in New York.
Mr. Yu continued his studies at Columbia University & New York University. He holds a BA in Psychology from City College of New York and has taken specialty courses in various New York City Colleges. He is a member of Nu Alpha Phi, where he is the largest donor and often hires as well as helps mentor college students and new graduates. His belief that “the more you help others, the more blessings you will receive”, whether through friendships or business ventures. He is responsible for all of LunarNYC’s executive decisions, executive level talks and the growth into a Global Brand for Asians across the world.